$8M High End Detox Opens in Manhattan PDF   E-mail
Addiction Treatment Industry Newswire

10/23/2018 -ATIN- In a major development in the difficult NYC addiction treatment market, which is beset by daunting regulatory and cost barriers, a new detox has opened its doors just off Park Ave on the upper East Side, an $8M treatment project that has been years in the making.

Behind the new Ascendant center is an anonymous, wealthy West Coast backer who has long been concerned about the addiction problem and who, when he saw a huge NYC market bereft of specialty addiction centers, was surprised.

"He soon learned why it's like that in NYC," says Shari Noonan, former head of the New York state addiction regulator OASAS. Noonan was brought on at Ascendant to navigate NY's byzantine and expensive regulatory shoals. Along with Robin Goldman, a savvy executive with extensive experience in startups and tech, the two have brought the unique center to fruition, just this week breaching the JCAHO accreditation hurdle.

In a testament to the high barriers to entry in the NY addiction market, barriers that have stopped national players like the former CRC Health Corp. and Michael Cartwright's AAC at the state line, Ascendant has spent four years dealing with certificate-of-need level regulatory scrutiny, as well as the tough real estate exigencies of Manhattan.

But now that Ascendant has surmounted the barriers, it is in an enviable competitive position in the NYC market. "It's early now, but we expect to eventually leverage our licensure and expand out the care continuum and also by opening new locations within the five boroughs," says Goldman.

Ascendant took a 20-yr lease and completely transformed a townhouse on East 60th, designing a striking, modern new entrance for the 18-bed detox, which has nearly 70 employees.

Ascendant will be operating on an out-of-network reimbursement model, accepting all major insurance and will offer all the amenities and therapeutic interventions that luxury, highly individualized care demands. The facility expects to have extensive referral relationships with quality treatment providers nationwide.

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