The Meadows Creates Post Amidst Increased Workshop Rivalry | Print |  E-mail
Addiction Treatment Industry Newswire

04/07/2012 -ATIN- The Meadows, a leading addiction treatment center, drug rehab and alcohol rehab located in Arizona, has created a new post in its critical short term workshops business, a clinical offering that The Meadows helped pioneer decades ago. Dozens of centers throughout the nation, mostly at the high end, now have some form of very short term clinical product, typically a week or less, as part of their program offerings. The Meadows is arguably the leading provider of short term clinical workshops in the nation, and the creation of the new Workshops Manager post could be an effort to cement that leadership in the face of fierce new competition. Heidi Dike Kingston has worked in a marketing capacity at The Meadows since 2004, when she was based out of Chicago as the addiction center's Midwest rep. Starting in the field at 19 as a tech for Crestview Center, Kingston also previously worked at Hazelden as a primary counselor. Workshops are a key business line at The Meadows, and thus the new job is a major promotion for Kingston. The Meadows has many workshops on offer, featuring some of the most renowned wellness coaches and therapists in the nation. Other centers have caught on to the business opportunity, with Caron, for example, making a major, and ultimately very successful, investment in its codependence focused Breakthrough program. Bought by private equity player American Capital In today’s hotly competitive marketplace for the private pay dollar, venerable oldline non-profit Caron has scored a big coup with a major revamping of a program whose roots stretch back to the 1980s, a short term offering that in its earliest incarnation was an innovative program aimed at the families of addicts. Called “Breakthrough at Caron,” the intensive fiveday therapy is just the type of ulta-high quality clinical offering that has the potential to raise the prestige level of an entire center and, thus, strongly solidify a facility’s position in attracting private pay clientele.several years ago just as a takeover boom began to sweep the addiction treatment industry, there has been persistent speculation that the publicly traded private equity firm might be interested in cashing out as monied investors once again descend on the industry. At the time of the Meadows acquisition, American Capital said it was interested in effectuating add-on treatment asset purchases, but has failed to do so in the intervening period. Bowen Diehl, the American Capital executive in charge of The Meadows investment, did not respond to an email seeking comment.


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