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Cliffside Malibu Founder Recruits Top Acadia Exec for CEO Post

06/08/2017 -ATIN - In an effort to consolidate its explosive growth in recent years, California's Cliffside Malibu has recruited top executive talent from the world's largest treatment enterprise to become its new CEO. Cliffside Malibu Founder Richard Taite says John Peloquin will take over the chief executive reins amid continued expansion at Cliffside, which Taite says has quadrupled in size over the past three years.

Peloquin has been for a short while a top division chief at equally fast growing, NYSE-listed Acadia Healthcare, by far the biggest addiction treatment center operator worldwide. Acadia has been driven by far flung mega acquisitions like its purchase of the U.S.'s largest treatment center owner CRC Health Corp. as well as Great Britain's private treatment behemoth The Priory.  A 13-year veteran of addiction treatment, Peloquin's career stretches back to pioneering stints in the development of California's sober living industry as well as various posts at CRC Health during its highly acquistive period under the leadership of founder Barry Karlin, including serving as CEO of world famous Sierra Tucson in Arizona. He will be focused on building operational ability to execute as well as at the same time maintaining Cliffside's rapid growth trajectory, Peloquin told Treatment Magazine.

While he has been CEO of Cliffside only about a month, Peloquin says he is already in due diligence on a West Coast center acquisition and expects very shortly to be at a similar stage of negociations on several other properties in the region.

Cliffside Malibu has been a stand out success story under the leadership of Richard Taite, who founded the center in 2005. " It is time for new leadership to sustain our ongoing growth and forge new opportunities," Taite said in a prepared statement announcing Peloquin's appointment.

Concerned about prudently managing the scale up of inbound inquiries for treatment amid Cliffside's blistering expansion pace, Peloquin has engaged renowned contact managment outsourcer Salesforce.com as his first major move on the operations side. It's part of an overall effort to partner with key vendors, such as the recent signing of medical software provider Kipu. Peloquin says Cliffside has also made moves in the data warehouse arena as it seeks to manage big increases in records management and outcomes measurement needs.

So far, Cliffisde Malibu has been able to use its own balance sheet to fund growth, according to Peloquin. But he sees a point in the not-too-distant future where a financial partner may likely become necessary. If the current investment climate continues, a high caliber player like Cliffside Malibu should be in the driver's seat when it comes to choosing among the flood of private equity and other financiers interested in addiction treatment. With the appointment of Peloquin, Cliffside is acquiring depth of managment that will only increase its attractiveness as an investment target.

Ted Jackson

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