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Passages Malibu Plans Expansion of its Ventura Affordable Brand | Print |  E-mail
Addiction Treatment Industry Newswire

Passages founder Pax PrentissPassages Malibu Logo08/10/2012 - ATIN - Luxury addiction treatment, drug rehab and alcohol rehab pioneer Passages Malibu, widely ridiculed industry wide for claiming a "cure" for addiction, plans an expansion of its Passages Ventura affordable brand to cities nationwide after claiming the model's success, with an average of 28 clients per month since opening in 2009. Passages is among the earliest, and most aggressive, players in the Google key word "pay-per-click" marketing game, the huge profits from the exorbitant client rates at places like Passages have driven up prices for key addiction words or phrases to more than $20 at auction over the years. A veritable marketing crisis for smaller, more affordable private centers has emerged nationwide, especially as private pay competition has heated up amidst a sluggish economic environment. Many private centers cannot go "direct-to-consumer" via Google anymore for fear of wasting huge sums in pay-per-click, thus prompting a scramble for effective marketing alternatives. "We're exceeding our expectations and can't wait to start moving toward opening more facilities in other cities in the coming years," said Pax Prentiss, referring to Passages Ventura., adding that the facility, which is located just steps from the ocean in Port Hueneme, CA, has recently undergone an upgrade.

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