KY's Bridge to Recovery Opens So Cal Residential Addiction Center | Print |  E-mail
Addiction Treatment Industry Newswire

03/31/2012 –ATIN- In one of the addiction treatment center, alcohol rehab and drug rehab industry’s key turnaround stories of the last several years, venerable Kentucky affordable care player The Bridge to Recovery is opening a 26-bed center in Santa Barbara, right in the middle of treatment’s most hotly competitive Southern California marketplace. Just four years ago, The Bridge was struggling with a census of just a few clients and a bleak outlook as the economy was mired deep in recession. Founders Paul and Carol Cannon, who nearly 40 years ago pioneered the clinical integration of relationship pathology therapeutics and substance abuse care, turned to industry veteran John Stenzel for help resuscitating the center. Likely surpassing even the most optimistic expectations of the founders, not to mention the non-profit's board, Stenzel has engineered a remarkable transformation and, in a stroke, taken a struggling regional player and turned it into an emerging national market contender. And he did it not in the high margin luxury end of the business, but in the much more complex  – though admittedly less hotly competitive – affordable care arena. Hearing praise during a conversation just before ducking into a meeting with his board Friday,  Stenzel was quick to point out that "many worked very hard to achieve this outcome." Few would deny that The Bridge Kentucky delivers some of the highest quality care - for just shy of $8K for 30 days – at among the most affordable price points of any center in the nation. Bridge Santa Barbara is double that at about $16K, but costs in the Southern California market are easily twice those of the home Kentucky market. And it is clear that, to some extent, Stenzel has engineered the turnaround by persuading the non-profit’s charity focused board that price hikes were inevitable and needed, with the 30-day Kentucky cost approximately one-third higher today than when Stenzel arrived in early 2009.

Treatment Magazine has covered and closely followed John Stenzel's career for almost ten years, so when he took over at The Bridge we knew the mixture of a top affordable care brand in jeopardy and his ability to execute would lead to big news. So we put John Stenzel on our June 2009 cover...the rest is history...we featured the late, great Mark Houston when he founded his pathbreaking non-clinical retreat Mark Houston Recovery Centers, which has morphed into Benchmark Recovery Center and is four times larger now ...and when covering the high end we knew who to put front and center, Perry Litchfield, just as he was founding Bayside Marin and who, with his exit in a sale to CRC just three years later, now provides the model for successful greenfield high end treatment development.


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