Top Treatment Mergers and Acquisitions Player - Subacute Holdings - in Name Change, Rebranding

05/15/2009 - ATIN - Subacute Holdings, one of the treatment industry's most aggresive mergers and acquisitions players, has changed its name to Elements Behavioral Health, which the company says is better reflective of the goals and aims of the company.

Says CEO David Sack, who was formerly chief medical officer at Aspen Education Grp, :  “We chose the name Elements because it reflects our belief that there is a fundamental, even elemental need, to fill the gap in between hospitalization and outpatient treatment,” Dr. Sack explained. “The elements of successful recovery from addiction and psychological disorders are often not met in the current treatment environment, where a level of service delivery has been lost for those people who may not need acute hospitalization, but who will not be successful if they only have the option of outpatient visits to a therapist or psychiatrist.”

Elements acquired the storied Promises treatment center last year, its first and only acquisition so far. Promises is a pioneer in in the development of the high-end Malibu treatment market, its founder Richard Rogg being the first to open a center in Malibu using the six-bed model, which is unique to California.

(for more on the California six-bed model see Treatment Magazine's Special Report:

Newswire Staff

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