info-04/12/09 - ATIN - Authentic Recovery, the successful West Los Angeles center that offers a high-end environment and treatment quality at prices that are considerably below the high-end prices at nearby Malibu treatment centers, is opening an outpatient program in Los Angeles, according to founder and CEO Cassidy Cousins.

Since its opening a little over two years ago, Authentic Recovery has expanded from offering just 12 beds of primary care to offering in-house detox services and a full range of care out the continuum, including extended care and aftercare, as well as highly developed alumni relations.

Cousins founded the center with idea of arbitraging - cannibalizing? - the enormous profit margins to be found at some of the more than 100 California Model treatment centers that line the coast going north from Los Angeles. The Malibu market alone, which consists of some two dozen centers, is a $150 million a year market, Treatment Magazine estimates.

At Authentic Recovery, Cousins offers a very high value added treatment product at a high-end facility, a beautifully furnished and appointed mansion, at prices one-third to half those of many Malibu centers.

Newswire Staff

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