-ATIN- 02.20.09  Almost forty percent of Betty Ford Center's clients are now accessing long-term care at the prestigious, Palm Springs-based center, which has slightly more than 180 beds, according to John Schwarzlose, Betty Ford's long-time CEO.

Schwarzlose told ATIN that these clients are electing for 90 day stays, and it's not hard to see why. Like an increasing number of centers, newly launched Spirit Lodge in Texas is one, Betty Ford has made its longer term stay price points quite attractive. In fact, Betty Ford's discounting at the 90-day point is very substantial, far more than at centers like Spirit Lodge.

According to Schwarzlose, 90-day care at Betty Ford costs just $42K, or a very affordable $13.5K or so per month, a discount off list in excess of 40 percent.

Newswire Staff

This e-mail address is being protected from spambots. You need JavaScript enabled to view it