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Breakthrough: Caron gets on Trauma's Cutting Edge
March 2009

In today’s hotly competitive marketplace for the private pay dollar, venerable oldline non-profit Caron has scored a big coup with a major revamping of a program whose roots stretch back to the 1980s, a short term offering that in its earliest incarnation was an innovative program aimed at the families of addicts. Called “Breakthrough at Caron,” the intensive fiveday therapy is just the type of ulta-high quality clinical offering that has the potential to raise the prestige level of an entire center and, thus, strongly solidify a facility’s position in attracting private pay clientele.In today's hotly competitive marketplace for the private pay dollar, venerable oldline non-profit Caron has scored a big coup with a major revamping of a program whose roots stretch back to the 1980s, a short term offering that in its earliest incarnation was an innovative program aimed at the families of addicts. Called Breakthrough at Caron, the intensive fiveday therapy is just the type of ulta-high quality clinical offering that has the potential to raise the prestige level of an entire center and, thus, strongly solidify a facility's position in attracting private pay clientele.

Caron, which, of course, already has no shortage of prestige, has managed to persuade Ann W. Smith, an influential thought leader in codependency treatment, to return as executive director of Breakthrough. Smith was among the original designer of Breakthrough precursor programs at Caron. Scheduled to open in April, Caron hasn’t spared on the expense, which was no doubt highly attractive to Smith, who will be running her programs at a world class therapeutic venue.

Housed in a totally renovated 8,500 square foot mansion near Caron's Pennsylvania campus, the venue will be capable of rivaling other high-end private pay programs, such as The Meadows in Arizona, which for years has tended to have a dominant presence in the short-term clinical offering "personal growth" sector.

Breakthrough at Caron is designed specifically to provide a an intensive group residential experience to help clients unlock the pain and emotions from past trauma that prevent them from living full, engaged lives, according to Smith, who has developed programs over the past 25 years that have treated tens thousands of indviduals.

Ann W Smith, Executive Director, Breakthrough at CaronWith Breakthrough, Caron is moving beyond just the treatment of addiction, offering the program to non-addicts as well in a savvy move as consumers, especially in the high-end, private pay arena, are looking for expertise in treating core "underlying issues" as part of integrated dual diagnosis treatment offerings. And its is no surprise that Caron has significantly bolstered its therapeutic capabilities on the dual diagnosis front, recently. hiring topflight talent in the area.

But bringing in a clinician of Miller's stature will bring exceptional reputational cache for Caron overall. And launching programs like Breakthrough -- super highquality offerings out the continuum whose formats are shortterm and highly convenient -- is a way to keep alumni actively involved in continuous recovery as well as a way to keep them highly connected to the primary care mother ship. (A satisfied primary care alumni who stays actively involved and in touch, for those who don' know, is probably the most efficient marketing and referral source known to the treatment business.) At Breakthrough, clients will participate in the treatment experience at the renovated mansion, while residing on the Caron campus at Harmony House.

"We provide the 'breakthrough' here," says Smith. "Clients then return to their own therapists to build on that."

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